Hi there! We're excited to share with you 'Get In The Game,' a signature program by The Playbook. Our mission is to empower high school and college athletes by providing essential education in financial literacy and media relations. With the new NIL (Name, Image, and Likeness) legislation, it's crucial that young athletes understand how to navigate these opportunities and protect their personal brands. Without this knowledge, brands can easily take advantage of youth athletes. We aim to equip students with the skills and confidence they need to position themselves for success both on and off the field.
​Let's work together to ensure every athlete can own their brand and secure their future!

Our program, Get In The Game, addresses the lack of education and awareness among high school and college athletes regarding financial literacy, media relations, and the new NIL (Name, Image, and Likeness) legislation. This gap in knowledge leaves young athletes vulnerable to being exploited by various brands and prevents them from effectively managing and leveraging their personal brands for long-term success.

DID YOU KNOW?

​As of July 1, 2021, NCAA athletes can legally engage in Name, Image, and Likeness (NIL) deals, opening a world of endorsement and sponsorship opportunities while retaining their amateur status. This groundbreaking shift is a game-changer for collegiate athletes and has also influenced regulations for high school athletes, with 30 states now allowing younger competitors to tap into opportunities previously exclusive to professionals in leagues like the NFL and NBA.

Our team has a proven track record of building and collaborating with some of the nation's top brands. Rest assured, our network has the power to elevate your net worth! 

Get In The Game leverages the extensive expertise of professionals on our team with collectively more than 20 years of combined experience in financial literacy, talent development, sports journalism and public relations.

Our tailored curriculum is designed to equip athletes with the essential tools to successfully navigate the new landscape of NIL opportunities. We focus on attracting sponsors, effective communication, financial literacy, and securing deals. We teach athletes how to build and protect their personal brands, handle interactions with the press, and engage with social platforms. Moreover, our program emphasizes maximizing earning potential and making sound financial decisions for their future and retirement.
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By empowering student-athletes with savvy branding, media skills, and financial literacy, we ensure they are prepared to capitalize on their newfound opportunities and secure their financial futures. Join us in shaping the next generation of athlete entrepreneurs.

Financial Literacy Curriculum 
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Module 1: Budgeting and Financial Planning

Module 2: Saving, Emergency Funds, and Banking Basics

Module 3: Credit, Debt, and Smart Spending

Module 4: Investment Basics, Taxes, and Legal Considerations

Module 5: Insurance

Module 6: Preparing for Life After Sports

Media  Literacy Curriculum 

Module 1: Introduction to Media Relations

Module 2: Developing Your Personal Brand

Module 3: Effective Communication Skills

Module 4: Handling the Media

Module 5: Social Media Management

Module 6: Legal Considerations

Module 7: Crisis Management

We are pleased to offer a range of options BOTH ONLINE & IN PERSON to meet YOUR needs. These training packages can be customized, based on both your specific needs, and the experience of workshop participants. 

Get In The Game powered by ​The Playbook aims to build confidence, professionalism, and savvy communication in high school athletes as they navigate their interactions with the media and manage their public personas.